Her

"Her" is a song by Poppy. It served as the lead single from her fourth studio album Flux and is the sixth track on the album. It was released on June 30th, 2021 alongside a music video.

Background
On June 22nd, 2021, Poppy posted a cryptic teaser to her social media. On June 24th, Poppy posted another teaser on her social media with the caption "Her - 6/30 9am pst". The following day, Poppy officially announced the song on Instagram, "hi gram, hope you're well. HER comes out on Wednesday it's one of the most significant songs... to me.. as a Poppy. Its 2 yrs old but still as important to me as it was the day I wrote it. 🏵️"

Theme
"Her" tackles similar themes exhibited on Poppy's third studio album I Disagree, recollecting feelings of being boxed in and wishing to break free.

Similar to "Anything Like Me", "Her" could allude to the lawsuit Poppy and her former collaborative and romantic partner Titanic Sinclair had filed against them by Mars Argo. In the lawsuit, Argo had claimed that Poppy was a copy of her persona.

Another possible allusion in the song could be about Poppy's relationship with Sinclair and the aftermath of them splitting both romantically and collaboratively. Poppy has stated that Sinclair manipulated and controlled her in the past, notably stating that she had been "trapped in a mess that [she] needed to dig [her] way out of". In the aftermath of the split, rumors and leaked personal content of Poppy's began to spread from Sinclair. Despite this, Poppy has remained authentically true to herself and often expresses having moved on from past events.

Reception
"Her" received praise from both fans and critics alike, most notably comparing the "alternative edge" in the song to the likes of Nirvana. It peaked at #30 on the iTunes Alternative charts in the United States.

Trivia

 * This is the first Poppy song released to be solely written by herself.
 * The single art was photographed by Frank Ockenfels 3.
 * The music video was directed and written by Chris Ullens.
 * The music video was shot at Clapham Road Studios in London, England.
 * The credit score was produced by Poppy's former fiancé, Ghostemane.