Flux (song)

"Flux" is a song by Poppy. It served as the second single and title track from her fourth studio album Flux and is the first track on the album. It was released on July 30th, 2021 alongside a music video.

Background
On July 26th, 2021, Poppy posted a music video teaser to her social media with the caption "7.30". On July 28th, 2021, Poppy posted another teaser to social media with the caption "Flux - Friday".

Theme
The song is about Poppy adapting to change and not letting anyone change her for the worse. This is reflected in the music video, in which she finds her way through a strange world where cartoony characters are aggressive towards her.

"'I feel like I'm always in flux. I feel like I'll always be bending in such a way, moving and changing. I think of a rubbery kind of dancing man when I think of flux. I see it as a positive, absolutely. It's the exploring of the unknown, and being willing to accept the uncertainty. It can be quite peaceful, actually...' - Poppy in an interview with DIY Magazine"

Trivia

 * The music video was directed by Poppy in collaboration with Pip & Pop.
 * The director of photography for the music video was Garrett Nicholson, per the description of the video.