Foundation

Foundation is a digital art social platform designed to encourage artists and art collectors to explore the "new" creative economy with Ethereum cryptocurrency-only purchases. They specialize in digital, one of a kind non-fungible tokens, also known as NFTs.

Background
On March 18th, 2021, Poppy announced that she would be collaborating with Foundation and releasing a non-fungible token entitled "Poppy of Alabaster". Bidding began at 1.40 ETH and ended at 7.8999 ETH. On March 31st, 2021, Poppy announced she would be releasing another NFT entitled "Whisper Screams", a collaboration piece with Jesse Draxler. Bidding began at 1.00 ETH and ended at 1.1035 ETH. On August 21st, 2021, Poppy announced she would be releasing a third NFT entitled "Greetings", a collaboration piece with Pip & Pop. Bidding began at 1.25 ETH and sold for the same amount.

Controversy
When "Poppy of Alabaster" was announced, controversy arose due to the environmental concerns of participating in blockchain data extraction and mining, which most NFTs and Ethereum contribute to. Several fans shortly noticed the environmental concerns conflict with Poppy's previous messages of preserving the environment.