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3:36 (Music to Sleep To) is an experimental ambient music album by Poppy released on October 17th, 2016. The album was specifically designed to help facilitate a full night of sleep and encourage a healthy dream state.
Background and Conception[]
Context[]
Released and not officially released ambient songs from this album were used as background songs for the interludes of Poppy's performances on the Bubblebath Tour, she sometimes would speak over them and sometimes she would remain silent while the song was played. During the same time the tour went on, ambient genre songs which resulted being from this album were shown as background songs on Poppy's videos.
Tease (2016)[]
Seemingly after Poppy left her former label Island Records, on September 23rd, 2016 she would tease on her Twitter account that new music was coming in October of that same year.[1] On October 10th, 2016 the album cover was revealed along with the release date[2] but the album's name wasn't revealed until October 13th, 2016.[3] Later on October 16th, 2016, a day before the album's release, it was announced that the album was going to be released exclusively on Poppy's Bandcamp account.[4] By the time of teasing the album it was never specified that it would be an ambient album, by the time the album was already released it was specified that it would be an ambient album.[5] The album was initially released with no record label, being Poppy's only album to be released without a record label.
Nature of the album[]
The album does not contain any of Poppy's vocals, instead being a set of instrumentals being ambient and dark ambient music genre composed and produced by Poppy and Titanic Sinclair. All the songs on the album excluding "Obnoxious Blocks" had been used as background music in several Poppy videos before its official release on Bandcamp.
Poppy later mentioned the album and promoted it in her video titled "Ambient Music". In this video, she claims that her true passion is creating ambient music, as part of the Poppy character, as well as that a portion of the proceeds made by the album will go directly to people who suffer from sleep apnea.
Usage (2017-2019)[]
During Poppy.Computer Tour performances, Titanic Sinclair's produced DJ set which was distributed under the name of Charlotte included the song "Me Time Me" at the beginning of the set, this set would be used during the whole tour and an studio version was sometime available on the Charlotte SoundCloud account, however it was taken down sometime and it hasn't resurfaced yet.
Also during Poppy.Computer Tour and Am I a Girl? Tour performances songs from this album would be used as interludes in the same way it was used on Bubblebath Tour performances.
Re-release and subsequent usage (since 2020)[]
On September 18th, 2020, the album was re-released to music streaming services under Poppy's label I'm Poppy Records. However, this re-release features an almost completely renumbered tracklist, with only "Obnoxious Blocks" and "Phonic" retaining their original positions on the tracklist. It also features an alternate mixing of "Me Time Me" and completely different songs for "Air People" and "Telepathy" with just the titles remaining the same. After this album being re-released, many songs from it were used as background music for Poppy's makeup tutorials series, this included "Obnoxious Blocks" which was never used before in a Poppy video. This makeup tutorial series started in 2020 and ended in 2022.
On January 23rd, 2024, the song "Drop in the Ocean" was used for a teaser video for the Bad Omens and Poppy collaboration song titled "V.A.N".
Tracklist[]
2016 tracklist[]
| No. | Title | Artist | Producer | Length |
|---|---|---|---|---|
| 1. | "Obnoxious Blocks" | Poppy | Poppy, Titanic Sinclair | 4:42 |
| 2. | "Mind Aide" | Poppy | Poppy, Sinclair | 4:34 |
| 3. | "Catholic Camera" | Poppy | Poppy, Sinclair | 3:59 |
| 4. | "Drop in the Ocean" | Poppy | Poppy, Sinclair | 4:38 |
| 5. | "Me Time Me" | Poppy | Poppy, Sinclair | 4:46 |
| 6. | "Phonic" | Poppy | Poppy, Sinclair | 4:32 |
| 7. | "Glass Milk" | Poppy | Poppy, Sinclair | 4:04 |
| 8. | "Telepathy" | Poppy | Poppy, Sinclair | 4:06 |
| 9. | "Air People" | Poppy | Poppy, Sinclair | 4:36 |
| 10. | "Doctor Bite" | Poppy | Poppy, Sinclair | 4:25 |
2020 tracklist[]
| No. | Title | Artist | Producer | Length |
|---|---|---|---|---|
| 1. | "Obnoxious Blocks" | Poppy | Poppy, Sinclair | 4:42 |
| 2. | "Glass Milk" | Poppy | Poppy, Sinclair | 4:04 |
| 3. | "Air People" | Poppy | Poppy, Sinclair | 3:34 |
| 4. | "Doctor Bite" | Poppy | Poppy, Sinclair | 4:25 |
| 5. | "Drop in the Ocean" | Poppy | Poppy, Sinclair | 4:38 |
| 6. | "Phonic" | Poppy | Poppy, Sinclair | 4:32 |
| 7. | "Telepathy" | Poppy | Poppy, Sinclair | 3:54 |
| 8. | "Me Time Me" | Poppy | Poppy, Sinclair | 3:12 |
| 9. | "Catholic Camera" | Poppy | Poppy, Sinclair | 3:59 |
| 10. | "Mind Aide" | Poppy | Poppy, Sinclair | 4:34 |
Gallery[]
Trivia[]
- The album's title, 3:36, is a reference to Poppy's video of the same name.
- It is speculated by Mars Argo fans and by Argo herself that the album's title could also be a reference to the timestamp of the 2016 re-edition version of Argo's video "Everybody Wants It All".
- When producing the album, the Poppy team sought the help of polysomnographists at the Washington University School of Medicine and later gave them a special thanks for their insights.
- Poppy would follow a similar naming convention for her albums I C U (Music to Read To) and Music to Scream To, which serve as the soundtracks to her graphic novels Genesis 1 and Poppy's Inferno, respectively.
- The cover art for the album was used for the mobile version of Poppy's website "impoppy.com" since October 2016 until sometime in 2017.
- Poppy mentioned that she made this album because she is a big fan of Brian Eno (ambient music artist), ambient music and sleeping.[6]
- Poppy mentioned that she sleeps to this album every night.[7]
- The 2016 version of this album is Poppy's project overall with the longest length, with 44 minutes and 22 seconds.
- Poppy has made a video uploaded to Titanic Sinclair's YouTube channel on August 15th, 2016 titled "Poppy puts you to sleep", this video was made to help people with insomnia. This video seemed to be a teaser to this album.
- The album cover art was photographed by Titanic Sinclair.
- The cover art for the 2020 re-release is slightly more zoomed-out, and the background is a different shade of white.
- The outfit that Poppy wears on the cover of the album is the same one she wears in her video "Mr Clean" as well as at the 1:29 mark in the music video for "Money".
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